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Google, GoPro Team Up On Virtual Realty; Apple Reportedly Makes Augmented Reality Acquisition

Google, GoPro Team Up On Virtual Realty; Apple Reportedly Makes Augmented Reality Acquisition
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Google Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) and GoPro Inc (NASDAQ: GPRO) have teamed up to launch Virtual Reality videos on YouTube.

The new VR platform is called Jump and utilizes GoPro’s Array super-camera which captures 360 degree video using 16 individual cameras.

“Since enabling the world’s most engaging content places GoPro at the epicenter of promising new innovations like VR – and we’re already the de facto standard when it comes to immersive content capture – it only made sense that Google would tap our expertise for their new VR technology platform called Jump,” according to GoPro.

Related Link: Analysts: Google-Tesla Merger Not Possible, Could See 'Strong Partnership' Instead

As Re/code’s Mark Bergen wrote, Google’s rendering technology assembles the images from the Array and makes them viewable on YouTube.

“By keeping the price closer to $20 than the hundreds of dollars that Facebook, Sony and HTC will charge for their devices, Google is aiming for a large, mainstream audience,” Bergen wrote.

Beginning in July, a selection of YouTube’s top video creators will gain the first access to the camera.

Apple, Metaio?

In a separate report on Thursday evening, Apple Inc. (NASDAQ: AAPL) has been rumored to acquire the German augmented-reality company Metaio.

According to TechCrunch, a legal document reportedly reveals Apple bought the company on May 21 and 22. The outlet said "a source" said Metaio clients are “flipping out” after a product unavailability message appeared on the company's website.

Apple shares are nearly flat on the day, as is Google's stock. GoPro, meanwhile, rose 6.6 percent on Thursday.

Posted-In: Mark Bergen re/code YouTubeNews Rumors Tech Best of Benzinga


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