Skip to main content

Market Overview

Smartwatches Bring Good Vibrations

Smartwatches Bring Good Vibrations

Much like mobile phones brought about an acronym-based texting language and smartphones allowed users to communicate with emoji's, the smartwatch is introducing a new language of its own — vibration.

The idea of communicating through tactile sensations may sound like an impossible task, but developers are using what they already know about people's responses to having their arms grabbed or their hands touched to create intuitive sensations that deliver information to wearers without them having to look down at their wrist.

Ahead Of The Curve

Immersion Corporation (NASDAQ: IMMR) is one such company whose research centers on how the public receives tactile messages. Called "haptic feedback," Immersion is the leader in creating tiny actuators that vibrate differently for different types of messages. The company uses strength and frequency to convey whether or not a message is time-sensitive or urgent and says its technology can produce between 40 and 70 recognizably different alerts.

Related Link: Expert: Why Apple Watch Will Be Apple's Most Upgradeable Product

The Language Of Feels

Communicating with users through tactile sensations is not a new concept. At Microsoft Corporation (NASDAQ: MSFT), haptics researchers have been working to develop a system that will allow users to feel textures on the smooth glass surface of their tablet or phone. Walt Disney Co (NYSE: DIS) is similarly looking into haptic technology in order to improve improve the company's games and movies.

Because this type of user engagement is relatively new, it can be difficult to determine how to correctly stimulate a consumer's tactile senses in a way that enhances their experience rather than taking away from it.


Related Articles (IMMR)

View Comments and Join the Discussion!

Posted-In: smartwatchTech Best of Benzinga