Today,
TubeMogul TUBE, a leading enterprise software company for digital
branding, and Dailymotion, one of the biggest video platforms in the world
with 3bn videos viewed per month*, announced a strategic partnership that
allows advertisers purchase Dailymotion's in-stream inventory and leverage the
platform's proprietary first-party audience segments through TubeMogul's
software.
TubeMogul is the first buy-side platform to gain access to Dailymotion's
extensive socio-demographic, behavioral and interest-based audience segments
created in partnership with Krux. Following an integration with the recently
launched Dailymotion Exchange (DMX), TubeMogul clients can now use
Dailymotion's first-party audience data to target video advertising to more
than 250 million unique viewers per month* in over 180 counties. The segments
can be applied across both open-exchange inventory as well as direct deals
with publishers.
"We've enjoyed a long-standing and successful relationship with Dailymotion
and we're excited to offer advertisers not only the extensive global reach
that DMX provides, but also empower them to reach their audience across
screens," said Keith Eadie, TubeMogul's Chief Marketing Officer.
"TubeMogul's unwavering commitment to advertisers and best-of-breed software
platform make them a privileged partner for Dailymotion Exchange," said Damien
Pigasse, Chief Revenue Officer at Dailymotion. "Today we are very pleased to
extend our existing collaboration and help revolutionize brand advertising
with new opportunities enabled by audience data".
*Adobe Site Catalyst, 2014, personal computer, mobile and tablet devices
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