Market Overview

Amazon Prime Reports Record-Breaking Holiday Season, Shares Rise

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Amazon.com, Inc. (NASDAQ: AMZN) announced Friday morning that its 20th holiday season was its most successful to date with record growth seen in Amazon Prime.

According to a company press release, more than 10 million new members worldwide tried Prime for the first time.

Amazon stated that its Amazon Fire TV is the best-selling streaming media box on Amazon.com and that its Fire TV Stick, Fire HD 6 and Fire HD 7 were among the most wished for items on Amazon.com. The company also reported that its Fire tablet sales on Amazon.com rose three times year-over-year on Black Friday and Kindle e-readers sales on Black Friday grew four times year-over-year.

Amazon reported that nearly 60 percent of Amazon.com customers used mobile devices to shop during the holiday season. Cyber Monday was the company's peak mobile shopping day, while Black Friday demonstrated the most rapid growth in mobile shopping.

Shares of Amazon traded recently at $206.43, up 1.1 percent.

Posted-In: Amazon Amazon Fire Amazon.com Black Friday Cyber MondayNews Movers Tech

 

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