Market Overview

ComScore Estimates 2014 E-Commerce Spending To Rise 16% This Holiday

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ComScore on Tuesday reported its official spending forecast for the upcoming holiday shopping season.The agency expects total online retail spending for the November to December period to rise 16 percent from a year ago to $61.0 billion.

ComScore notes that negative economic sentiment is currently at a five-year low, the stock market continues to trade near historical all-time highs and inflation has remained in check.

E-commerce generated from a desktop period is expected to rise by 14 percent from a year ago to $53.2 billion, outpacing last year's 10 percent growth rate. E-commerce generated from a mobile device is expected to represent 13 percent of all total digital e-commerce and growing at an annual rate of 25 percent vs. last season.

"The 2014 online holiday shopping season is shaping up to be a bright one with more than $61 billion in spending expected, representing a year-over-year growth rate of 16 percent across desktop, smartphones and tablets," said Gian Fulgoni, Executive Chairman Emeritus of comScore. "Although some lasting effects of the great recession still provide some overhang on the economy, many of the latest indicators point toward signs of optimism for consumer spending during the holidays."

Posted-In: comScore Gian Fulgoni holiday shoppingNews Retail Sales

 

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