Keurig Green Mountain, Inc., (Keurig) GMCR, a leader in specialty
coffee, coffee makers, teas and other beverages with its innovative brewing
technology, today announces that it is now the exclusive manufacturer of
Meijer Brand K-Cup(R) packs for the Keurig(R) hot brewing system. Financial
terms of the agreement were not disclosed.
"As a valued customer for many years, we're thrilled to expand our
relationship with Meijer by welcoming them into the Keurig brand family, "
said John Whoriskey, President of U.S. Sales and Marketing at Keurig. "With
Meijer's steadfast dedication to innovation, quality, and value and our
expertise for delivering superior products for our Keurig system, we're
excited to provide Meijer shoppers with a fresh cup of Meijer coffee from
their Keurig brewer."
The new Meijer Brand K-Cup(R) packs are now available exclusively at Meijer
stores. Launching with an assortment of coffees, all Meijer K-Cup(R) packs
will be marked with the Keurig Brewed(R) seal indicating the product has
passed rigorous testing, assuring the quality, taste, and integrity
consumers expect from the Keurig(R) brand.
Keurig(R) hot system brewers use innovative brewing technology to deliver a
fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea,
cocoa, or fruit brews every time at just the touch of a button. With the
launch of the next generation Keurig(R) 2.0 brewer, consumers are able to
brew both a single cup and a carafe of coffee from a Keurig(R) brand pack.
With Keurig 2.0 brewing systems, consumers continue to get the same Keurig
quality, simplicity and beverage choice they expect with more than 50 brands
and more than 275 beverage varieties currently available, all brewed with
Keurig's new beverage-optimizing brewing technology.
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