Market Overview

Rentrak Expands Fox Pact To Include Linear TV Ratings Measurements And Single Source Consumer Reporting

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 Rentrak (NASDAQ: RENT), the
leader in granular data solutions for measuring movies, video on demand and
linear television, today announced an agreement with the Fox Networks Group
(FNG) that expands its existing relationship to include linear TV ratings
measurement and single source consumer data reporting.

FNG's FOX Broadcasting, FX Networks and National Geographic Channels (US) will
access Rentrak's complete TV ratings measurement insights including its
advanced demographic to help transform the valuation and monetization of its
media inventory. 

"As television continues to evolve from linear programming to a premium,
platform-agnostic experience, and as we optimize that experience with
messaging to highly defined customer segments, we see Rentrak as well
positioned to deliver the kind of data insights that will help inform targeted
TV advertising strategy," said Audrey Steele, FNG's SVP of Sales Research and
Marketing. "Rentrak has been embraced by all the major agency holding
companies and it is important to FNG we have the same intelligence that
Rentrak provides to the buying community."

"We are excited to expand our relationship with FNG. Their vote of confidence
in Rentrak's vision of the future landscape of advertising is very rewarding
to our company," said Rentrak Chief Executive Officer and Vice Chairman Bill
Livek.

Posted-In: News Contracts Press Releases

 

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