Cadient Group Acquired By Cognizant

Edison Partners announced today that Cadient Group, located in King of Prussia, PA, has been acquired by Cognizant, a leading provider of information technology, consulting, and business process outsourcing services. For more than a decade, Cadient Group has been actively innovating in the digital marketing space. The company's solutions combine insight-driven strategies and leading-edge technology to generate measurable business results for leaders throughout the life sciences ecosystem. "Leading drug, biotech, consumer health and medical device brands chose Cadient for its digital marketing innovation and exceptional account service," said John Martinson, Edison General Partner. "Cadient's strong revenue growth and solid profitability made this company highly attractive." Martinson served on the board along with Edison Director Network members Chris French (former Dendrite Vice President of Marketing), Jim Walker (Octagon CEO & Chairman) and Steve Zarrilli (former Fiberlink CFO). David Nevas, Edison Partners Principal, who served as Cadient Board Observer, added, "As CEO, Steve Wray inspired the company's management team to build a creative, energetic and sustaining business." "We are thankful to Edison Partners for being a supportive and practical business partner," said Cadient CEO Steve Wray. "Along the journey, the Edison team was invaluable to us -- from strategic guidance to referrals of Board members, employees, lenders and other services providers." Cadient Group was advised by Petsky Prunier, a leading investment bank based in New York City, specializing in technology, media, marketing, ecommerce and healthcare industries. Edison has financed and guided more than 190 private companies, including more than 25 Interactive Marketing technology companies. Notable exits include ACT! (Sage), Dendrite (Cegedim) and Vocus. Current Interactive Marketing portfolio companies include Arkadium, Fishbowl, Lifebooker, Magnetic, MediaBrix, Neat, NetProspex, Offerpop, Operative and RealMatch.