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Phoenix New Media Announces The Appointments Of CMO And CTO

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Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today announced that Ms. Ling Jin has been promoted to Chief Marketing Officer ("CMO") of the Company, effective immediately. The Company also announced the recruitment of Mr. Jiarui Richard Tong as Chief Technology Officer ("CTO") of the Company, effective July 21, 2014.

Prior to Ms. Ling Jin's promotion, she served as the Company's Executive Vice President since September 2013 and, as vice president of advertising sales from February 2010 to August 2013. In her new role as CMO, Ms. Jin will be responsible for the Company's consolidated efforts for advertisement sales, brand building and marketing activities.

"We're pleased to recognize Ling's proven expertise and leadership in advertisement sales at ifeng through this significant promotion," said Mr. Shuang Liu, Chief Executive Officer of ifeng and Chief Operating Officer of Phoenix Satellite TV. "Over the years, Ling has been instrumental to the development of the Company's highly sophisticated advertisement sales capabilities, especially our recent initiatives to consolidate and streamline our sales and marketing efforts, such as integration of our PC and mobile advertising sales teams. As ifeng strives to provide our clients integrated multi-screen advertising solutions and services, we must focus on better channeling our existing resources. Our consolidation of marketing and sales resources and promotion of Ling characterizes this strategy, and we are highly confident in Ling's ability to drive this effort to further expand ifeng's marketing and sales prowess."

In his role as the Company's CTO, Mr. Jiarui Richard Tong will lead ifeng's technology departments and provide technical direction and strategy to drive innovation across the Company's many business segments. Prior to joining Phoenix New Media, Mr. Tong served in a series of senior and executive technology positions in media companies including Amplify Education, the education division of News Corp., PR Newswire, Beijing Hengzhun Technology, Beijing United ITV and Wolters Kluwer. He has extensive experience driving product innovation in both start-up and large enterprise environments in both China and the United States. Mr. Tong holds a dual M.A. in Economics and Finance from the University of Alabama and a B.A. in International Finance from the Renmin University of China.

Mr. Shuang Liu, CEO of ifeng, stated, "Richard is a technology veteran who commands years of experience operating in the digital media sector and its various subsectors, including mobile, online video, IPTV and business media. His expertise and unique understanding of the industry in both China and the United States will enable him to excel in the CTO role." Mr. Ya Li, President of ifeng, also commented, "We couldn't be more pleased to welcome Richard to the team as ifeng continues to expand its premium content and service offerings through more innovative products in this dynamic digital media market."

Posted-In: News Management Press Releases


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