Skip to main content

Market Overview

T-Mobile's iPhone Ad Angers BlackBerry Chief

Share:
T-Mobile's iPhone Ad Angers BlackBerry Chief

Millions of once-faithful BlackBerry (NASDAQ: BBRY) users have made a switch to an iPhone device over the past few years. T-Mobile's (NASDAQ: TMUS) recent advertisement is targeting the remaining faithful users, and its irking BlackBerry CEO John Chen.

T-Mobile is offering Apple's (NASDAQ: AAPL) iPhone 5S for $0 down. To promote the sale, the company ran an ad poster that said, “Get the tools to do more. $0 down on iPhone 5S. GREAT OFFER for BlackBerry customers.”

“As we were never told of their plans in advance, I can only guess that T-Mobile thought its great offer for BlackBerry customers' would be well received,” Chen wrote in a blog post on the company's website. “T-Mobile could not have been more wrong.”

To customers, Chen said: “I can assure you that we are outraged too.” Many BlackBerry faithfuls took to Twitter to express their frustration, which prompted T-Mobile's CEO John Legere to apologize.

Related: Did An Apple Senior Executive Meet With Elon Musk?

A T-Mobile spokesman told Bloomberg, “We are happy to be a BlackBerry partner and apologize for any confusion.” T-Mobile also told Bloomberg that it will start providing free, expedited shipping of BlackBerry devices by the end of this week, “as an additional courtesy to our BlackBerry customers.”

 

Related Articles

View Comments and Join the Discussion!

Posted-In: Blackberry iPhone john chen John Legere T-MobileNews Management Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com