Market Overview

Apple Still Tops Smartphone Market While Samsung Makes Gains

Apple Still Tops Smartphone Market While Samsung Makes Gains


In the latest quarterly comScore MobiLens survey, Apple (NASDAQ: AAPL), once again continued to dominate the smartphone market with 40.6 percent of all subscribers. This, however, represents just a 0.2 percent gain since July.

Samsung (OTC: SSNLF), a distant number two, with 25.4 percent of the market at the end of October, saw a 1.3 percent jump in the same period. If this trend were to continue with Samsung sales growing at a rate more than six times that of Apple, the Korean device maker would obviously eventually overtake its rival.

Fortunately, for Apple, it’s the holiday season and, according to market research and consulting company, Parks Associates, it looks like this year will be a good one for Apple when it comes to product sales. Parks Associates’ research indicated Apple dominates seven key categories of planned holiday purchases, including smartphones.

Of course, planned purchases are not the same as actual purchases. John Barrett, director of consumer analytics at Parks Associates said, "Being the ‘preferred’ brand is certainly an advantage, but consumers can still change their minds."

Related: Google's Eric Schmidt Says Switch Your Apple Friends to Android

It’s also important to note that even though Apple commands a significant advantage when it comes to smartphone sales, Android is still the leader in platforms with 52.2 percent market share versus Apple iOS, which owns 40.6 percent.

In addition, in the same three-month period cited above, Apple’s platform market share grew only 0.2 percent, while Android jumped twice that amount at 0.4 percent.

On the other hand, Apple is the sole provider of iOS devices. Android, which is an open-source operating system, includes several device makers in addition to Samsung. They include Google's (NASDAQ: GOOG) Motorola, which jumped 0.1 percent into the number three spot, with seven percent market share, HTC, and LG to round out the top five.

Motorola’s rise came at the expense of HTC, which dropped 1.3 percent from eight percent of the smartphone market to 6.7 percent. LG dropped 0.2 percent over the quarter to 6.6 percent market share.

According to AppleInsider, it is likely Apple’s results for the quarter were enhanced by the launch of both the iPhone 5s and 5c in September. With initial supply problems regarding the 5S largely overcome, there is speculation Apple’s equipment numbers may see an additional bump by the end of January.

At the time of this writing, Jim Probasco had no position in any mentioned securities.



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