Amazon Rumored to Launch Own Consumables Brand

On Tuesday, Jason Del Rey from AllThingsD noted that Amazon.com AMZN could be preparing to launch their own consumables brand. Rey researched recent job postings from Amazon.com and specifically noted the listing for a financial analyst including the "launch of the Private Label Business in Consumables" in the description. The author further added that the company is searching for a Senior Product Manager for Consumables Private Label to assist in launching "new high quality Amazon-branded products to our global customers.” Macquarie Capital analyst Ben Schachter commented on Amazon's launch of Pinzon and AmazonBasics, noting the lack of marketing. Schachter added, "In theory, there are a lot of ways they could go with [private labels], but it's not something they really discuss or push on their own site." Rey focused on the success of Target's TGT Up & Up private label and Archer Farms Brand, with varying marketing aggressiveness. Further, the author reminds readers that companies such as Webvan have failed in building a successful grocery delivery business. Mark Mahaney, an analyst at RBC Capital Markets commented, "I'm not surprised they are doing this, but I'd be surprised if it had a material impact."