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New comScore Data Shows Apple Gaining Market Share (AAPL)

New comScore Data Shows Apple Gaining Market Share AAPL

The latest comScore (NASDAQ: SCOR) data were released and it’s a win for Apple. The report covers the three-month period ending August 2013.

Apple (NASDAQ: AAPL) is, again, the top smartphone manufacturer with 40.7 percent of OEM market share. That represents a 1.5 percent increase from the previous quarter ending May of 2013. The next closest was Samsung (OTC: SSNLF) with 24.3 percent share. Samsung also gained ground, up 1.3 percent sequentially.

AppleInsider points out that this period included the launch of Samsung’s Galaxy S4 while Apple hadn’t released its iPhone 5S and 5C.

The next closest was HTC with 7.4 percent share—down 1.3 percent from 8.7 percent and next, Google (NASDAQ: GOOG)-owned Motorola with 6.9 percent share—down 0.9 percent.

The platform numbers showed Apple gaining ground. Android was once again at the top with 51.6 percent share but it lost 0.8 percent share while iOS gained 1.5 percent share at 40.7. Because Apple phones can only run iOS, Apple’s phone and platform numbers are identical.

Blackberry (NASDAQ: BBRY) was a distant third with four percent share but like Android, lost 0.8 percent of share. The combined 1.6 percent loss between Android and Blackberry mostly went to Apple while Windows phones gained 0.2 percent of share moving from three percent to a 3.2 percent share.

comScore also released figures that showed Google-owned sites, which include YouTube, were the top web properties reaching mobile audiences. 92.2 percent of users accessed a Google site with Facebook (NASDAQ: FB) coming in second place with 84.6 percent and Yahoo (NASDAQ: YHOO) third with 83.2 percent. Rounding out the top five were Amazon (NASDAQ: AMZN) with 68.6 percent and AOL (NYSE: AOL)--50.7 percent.

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Facebook was the top mobile app with 75.7 percent reach. Google Search came in second with 53.9 percent and Google Play, third at 53.2. In fourth place was YouTube at 52.8 percent and fifth, Google Maps at 46.1. Of note, four of the five top mobile apps are Google-owned. (In sixth place—Gmail, another Google site.)

Also worth noting is the position of Twitter—a company that is soon to IPO. Its mobile site was 15th with 29.1 percent reach and its mobile app came in 13th place at 21.7 percent.

Disclosure: At the time of this writing, Tim Parker was long Apple.


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