Amazon AMZN today introduced the Mobile Associates API for Kindle Fire and other
Android devices, enabling developers to merchandise millions of physical and
digital items from Amazon.com within their apps and games. When using the
new API, developers earn up to 6% on qualifying in-app customer purchases
while providing customers an opportunity to easily buy and receive goods
through Amazon's secure 1-Click purchase experience and Amazon Prime
shipping, where available. Until today, if developers wanted to create
additional revenue channels for their apps they could use a "freemium" model
with digital in-app purchasing or subscriptions, or by using mobile ads.
With the Mobile Associates API, developers now have a new way to monetize
their apps and games by offering contextually relevant goods across Amazon's
world class physical fulfillment network. The API can be used in the Amazon
Appstore and in Google Play, and developers can learn more about integrating
the new Mobile Associates API at: https://developer.amazon.com/blog.
"Developers now have the ability to create an even deeper connection between
their app and the products customers value and purchase through Amazon.com,"
said Mike George, Vice President of Amazon Appstore, Games and Cloud Drive.
"Imagine a developer of a nutrition and fitness app can now offer their
customers the ability to purchase vitamins, supplements and fitness gear
within the app, directly from Amazon.com. It offers the customer a more
relevant experience and provides the developer with a new source of
revenue."
App and game developers as well as existing Amazon Associates can create new
and compelling user experiences within apps and games in three ways: selling
a single item from within an app or game, showcasing a category of goods, or
bundling the purchase of physical goods with the purchase of digital goods
(for example, the customer receives a digital version of a board game when
they buy the physical one). Animoca, Fismos, Days of Wonder and
Spring2Partners are already integrating these experiences within their
popular apps and games.
Animoca is a top mobile app developer of titles like Thor: Lord of Storms.
"The Mobile Associates API allowed us to build an in-app custom offer wall
featuring relevant Amazon goods on the game Thor: Lord of Storms, such as
Thor's popular hammer or action figures," said Yusuf Goolamabbas , CTO of
Animoca. "We can now provide a complete in-app gaming and merchandising
experience. Using the API we can give away free virtual items like in-game
currency whenever players purchase physical products from our offer wall.
This will increase player engagement and help us make money through earning
commission for each sale. We are very happy with the ease of integration of
this API and applaud Amazon for its innovative combination of real-world
commerce and freemium gaming."
Days of Wonder creates popular digital games and physical board games,
including titles like Ticket to Ride. "No other company puts as much time
and attention into both digital and physical gaming experiences as we do.
Over the years, we've seen that creating great digital games has always led
to increased interest in and additional sales for our physical board games.
This new API from Amazon is really the best of all worlds for our company
and for fans of Ticket to Ride," said Eric Hautemont, founder and CEO of
Days of Wonder. "Fans are going to love the ability to have a beautifully
crafted physical board game shipped directly from Amazon and delivered right
to their homes, all with just a tap of 1-Click purchasing without ever
leaving their Kindle Fire."
Frismos is a top mobile game developer of titles like Creatures of Olympus.
"Amazon offers a huge product selection, enabling you to discover and offer
products relevant to your game or app that would appeal to your user base,"
said Arsham Manukyan founder of Frismos, Inc. "For our latest title,
Creatures of Olympus, we discovered a strong customer tie with our app
content and 'mythology' products in Amazon's Toys category. Based on our
very encouraging results thus far, we are beginning to understand the value
in offering contextually relevant products for our customers. Additionally,
through the Digital Bundling feature, we are able to create a truly unique
and instantly rewarding customer experience by entitling our users to free
virtual currency in the game for the purchase of products through our app."
Spring2Partners is an existing Amazon Associates member and creator of
Springpad, a personal assistant app. "Millions of consumers use Springpad's
personal assistant app to save recommendations for products, books and
movies as well as to plan bigger projects like home improvement and travel,"
said Jacqueline Hampton, Springpad CEO. "The new Amazon Mobile Associates
API helps customers buy those products, books and movies on Amazon, directly
within the app, enabling seamless in-app transactions for our users when
they're ready to buy."
The Mobile Associates API is an extension of Amazon Associates, the
successful web-based affiliate program with millions of affiliates
worldwide. Today's launch is the latest offering in an array of services
that make Amazon the most complete end-to-end ecosystem for developers
building, monetizing and marketing their apps and games. These capabilities
include:
-- The ability for app developers to use Amazon Web Services' (AWS)
technology platform for their infrastructure needs. Building blocks such
as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service
(Amazon S3), and Amazon DynamoDB allow developers to focus on what
differentiates their app rather than the undifferentiated heavy lifting
of infrastructure.
-- GameCircle, which includes capabilities like Achievements, Leaderboards,
Friends and Whispersync for syncing games across devices, and leads to
better engagement with games.
-- Login with Amazon, which allows developers to easily reduce sign-in
friction for their customers, leading to higher engagement and order
conversion.
-- In-App Purchasing on Kindle Fire, Android, Mac, PC and web-based games.
This enables developers to offer their digital items in apps and games
while allowing end users to simply use their Amazon accounts to make the
purchase.
-- A/B Testing, which helps developers improve app functionality with the
ability to simultaneously test two different in-app experiences to
determine which is more successful prior to launching to a broad
audience.
-- Game Connect, which lets developers of PC and Mac games list their
virtual goods for sale on Amazon, increasing discoverability of their
games and making the purchase of virtual goods as easy and convenient as
possible for customers, leading to increased monetization for
developers.
-- Amazon Appstore, which allows developers to distribute their apps and
games to millions of Amazon customers in nearly 200 countries.
-- Mobile Ads, which helps developers monetize their apps by displaying
high
quality, relevant display ads from brand advertisers, including Amazon.
About Amazon.com
Amazon.com, Inc. AMZN, a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's Biggest
Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric
company, where customers can find and discover anything they might want to
buy online, and endeavors to offer its customers the lowest possible prices.
Amazon.com and other sellers offer millions of unique new, refurbished and
used items in categories such as Books; Movies, Music & Games; Digital
Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby;
Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and
Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer
customers with access to in-the-cloud infrastructure services based on
Amazon's own back-end technology platform, which developers can use to
enable virtually any type of business. Kindle Paperwhite is the most
advanced e-reader ever constructed with 62% more pixels and 25% increased
contrast, a patented built-in front light for reading in all lighting
conditions, extra-long battery life, and a thin and light design. The new
latest generation Kindle, the lightest and smallest Kindle, now features
new, improved fonts and faster page turns. Kindle Fire HD features a
stunning custom high-definition display, exclusive Dolby audio with dual
stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough storage
for HD content, and the latest generation processor and graphics engine --
and it is available in two display sizes -- 7" and 8.9". The large-screen
Kindle Fire HD is also available with 4G wireless. The all-new Kindle Fire
features a 20% faster processor, 40% faster performance, twice the memory,
and longer battery life.
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