Zale Corporation ZLC today announced it has signed a new, multi-year
private label credit card program agreement with Alliance Data Systems
Corporation ADS, a leading provider of loyalty and marketing
solutions. Under the terms of the agreement, Alliance Data, through its
Comenity Capital Bank (“CCB”) subsidiary, will provide private label credit
cards to customers of Zale in the United States beginning no later than
October 1, 2015, following the scheduled expiration of Zale's current U.S.
private label credit card agreement on September 30, 2015. In addition, prior
to October 1, 2015, CCB has the option to participate in certain special
financing programs for Zale's customers in the United States.
Following the completion of program implementation during the first half of
fiscal 2014, Zale will begin to receive benefit from Alliance Data's extensive
marketing, analytical and technical services. For each of Zale's U.S. brands,
Alliance Data will provide proven marketing and database capabilities,
sophisticated analytics and a suite of omnichannel marketing tools designed to
generate sales and extend brand affinity. Alliance Data will also provide a
portfolio of innovative tablet and mobile marketing solutions for fine jewelry
that are designed to optimize cardholder acquisition and retention. In
addition, Zale will receive a commencement payment in July 2013 from CCB.
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