Instead of relying solely on the profits of weak, poorly targeted ads, Facebook decided to start selling physical items.
Now Amazon AMZN is joining the fray with digital gift cards. The online retail giant is letting users attach $1, $5, $10 or $25 digital gift cards to their birthday messages on Facebook. While that might sound like small potatoes to an Amazon shopper, the company is making it easy for friends to jump in and contribute gift cards after the first one appears on a user's Facebook page. Thus, consumers with generous friends could end up with a massive amount of gift cards.
To get the program started, Amazon is providing gift-givers with $3 of in-store credit. There are a few conditions, however:
Market News and Data brought to you by Benzinga APIs- "You must have connected your Amazon customer account to your Facebook account to purchase a gift through Amazon Birthday Gift."
- "The promotional credit you qualify for will be automatically applied to your Amazon customer account no later than 5 days after the end of the promotional period."
- "The promotional credit will be reflected as a $3 savings on the Review Your Order page on qualifying orders."
- "The promotional credit may only be applied to physical products shipped from and sold by Amazon.com, and excludes digital downloads and gift card purchases."
- "Your promotional credit expires at 11:59 PM PDT on August 11, 2013."
- "If items purchased with the promotional credit are returned, the amount of the promotional credit used to purchase such items will be subtracted from your return credit."
- "The promotional credit is non-transferable and may not be resold."
- "The promotional credit may not be combined with other Amazon Birthday Gift offers."
- "If you violate any of these Terms and Conditions, the promotion will be invalid."
- "Limit one per customer, Amazon customer account, and Facebook account."
- "Void where prohibited."
- "Amazon reserves the right to modify or cancel the promotion at any time."
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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