Cool Ranch Doritos Locos Tacos Release Date Announced!

In a Feb. 13 press release, Taco Bell YUM has announced the release date for their highly anticipated Cool Ranch version of their wildly successful Doritos Locos Tacos. And the big day is... *Drumroll please*

March 7th

The current incarnation of the Locos Tacos is only available in Nacho Cheese, and Taco Bell is banking on the addition of Cool Ranch. From the press release:

“There has been enormous interest in the new Cool Ranch flavor of Doritos Locos Tacos and people are wondering why it took so long,” said Greg Creed, chief executive officer, Taco Bell Corp. “Originally we had planned to launch the Cool Ranch flavor in the same year as the introduction of Doritos Locos Tacos. However, the demand for Nacho Cheese Doritos Locos Tacos was so strong that we worked closely with our partner Frito-Lay to increase our capacity and meet the needs of both Doritos Cool Ranch and Nacho Cheese fans.”

Taco Bell plans to support the Cool Ranch Doritos Locos Tacos launch with its largest marketing campaign in history, topping the launch of the original Nacho Cheese Doritos Locos Tacos.