DIRECTV DTV continues to make great strides toward evolving its DIRECTV Everywhere
service, with a new digital video ad insertion solution developed in
partnership with FreeWheel, the industry's leading video advertising
technology provider.
Through the new partnership, DIRECTV is investing in a core component of the
TV everywhere ecosystem, creating a new revenue stream for the platform, which
allows customers to access the most popular TV shows and movies anytime,
anywhere and on any device.
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