Further expanding its multi-platform, end-to-end offering for
game developers, Amazon AMZN today announced a new In-App Purchasing service that
enables developers to let customers use their Amazon accounts to purchase
virtual goods and currencies from within Mac, PC and Web-based games. With
today's announcement, Amazon now provides In-App Purchasing services for Mac,
PC and Web, Android and Kindle Fire developers, enabling them to offer
Amazon's millions of customers a convenient, trusted and secure buying
experience. To get started developers can visit:
http://developer.amazon.com/games/in-app-purchasing.
Benefits for developers with Amazon's new In-App Purchasing for Mac, PC and
Web-based games include:
* Customers can use any credit card, gift certificate or promotional credit
associated with their current Amazon account to purchase in-app
items—making it simple and low friction for customers to purchase content
and leading to higher sales and increased conversion.
* Developers automatically have access to Amazon's proven fraud detection
technology, thereby reducing their exposure to fraud.
* All transactions are supported by Amazon's world-class, top-rated Customer
Service to provide customers with the very best purchasing experience.
* To help developers with game discovery and marketing, in-app items will
automatically be available on Amazon.com, and in-app purchases can show up
on best seller lists, recommendations and merchandising campaigns, helping
customers discover new games and items, while adding another point of
engagement for existing players.
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