Facebook Challenges Google with Microsoft Partnership
Facebook (NASDAQ: FB) plans to compete with Google (NASDAQ: GOOG). The social networking giant has entered into a partnership with Microsoft (NASDAQ: MSFT) to use the company's Bing search engine within the social network.
On Tuesday, Facebook revealed its social search engine, that would allow users to ask questions and get results based on information shared with them on the social network. Questions such as, "Which of my friends play tennis?" could produce exact answers.
For those queries the social search engine cannot handle, it will turn to Microsoft's Bing, which will then search the web to provide results.
Microsoft's Bing has long been the second fiddle to Google's larger search business. Bing has roughly 15 percent of the search market, while Google has about two-thirds of the entire market.
Although most internet users will likely still turn to Google's search page for specific queries, the partnership might take some traffic away from Google.
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