Market Overview

Coke Wins Unofficial Taste Test Against Pepsi

Coke Wins Unofficial Taste Test Against Pepsi

It has been said that the greatest votes are the ones that consumers cast with their wallets. The same could also be said for the votes consumers cast when they choose one of two free items.

During the press preview at the 2013 North American International Auto Show, members of the media could select from cans of either Coke (NYSE: KO) or Pepsi (NYSE: PEP) -- or both, if they so desired. The cans were free and available to qualified reporters, photographers and videographers using the press room.

The results speak for themselves:


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