Lodging giant Choice Hotels
International CHH announced today the addition of 46 hotels to its
family of brands. Under an agreement reached with affiliates of Colony
Capital, LLC, including Colony Financial, Inc., and hospitality management
company Aimbridge Hospitality, the properties will be franchised under the
Quality Inn, Comfort Inn and Econo Lodge brands. The addition of these hotels,
which all formerly operated as Jameson Inns, is Choice Hotels' largest single
conversion transaction, excluding brand acquisitions.
"This is a significant addition of hotels to our system and a true testament
to the strength of our brands," says Steve Joyce, President and CEO of Choice
Hotels International. "Investors, developers and franchisees know the great
value our brands deliver. We are thrilled to bring these hotels into our
system and to be working with two prominent hotel companies."
Thomas J. Barrack, Jr., Chairman and CEO of Colony, said, "While we
considered many brands for our hotels, we recognized that Choice is a leader
in the midscale lodging segment and are delighted to be franchising with
them."
The newly Choice-branded hotels are located in Alabama, Florida, Georgia,
Illinois, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South
Carolina, Tennessee and Virginia. Under this agreement, the hotels will be
managed by Dallas-based Aimbridge Hospitality, one of the nation's leading
hotel management firms.
"We view this as a tremendous opportunity to reposition these properties and
enhance their operating performance as well as expand our relationship with
Choice Hotels," said Dave Johnson, President and CEO of Aimbridge Hospitality.
"In doing so this collaboration will help open the door to pursue additional
investment and management opportunities together."
Under the Quality Inn, Comfort Inn and Econo Lodge brands, the renovated
hotels will provide for an enhanced guest experience. Forty-two properties
will operate as Quality Inn hotels, two as Comfort Inn hotels and two will be
branded as Econo Lodge hotels.
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