Market Overview, FitOrbit Announce Strategic Alliance

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Benzinga's M&A Chatter for Wednesday February 3, 2016
10 Companies On The Bubble In 2016, a premium dating site from that uses a proprietary test to ascertain the prospects of real chemistry before a first date, and FitOrbit, the innovative leader in online fitness and weight-loss programs, announce today they are entering into a strategic partnership.  Together, they will be offering services that will provide special values for members of both and FitOrbit as they seize control over their lives and their futures.

FitOrbit was created by Jake "Body By Jake" Steinfeld, who single-handedly invented the personal training industry.  It offers members the ability to select a dedicated personal trainer who provides them with workout plans, meal plans, and the intense level of emotional support that's required for success.  This high-support model is proven to result in the kind of sustained, healthy weight loss that experts recommend.

"The new year is a time when singles are looking to embrace a fresh lifestyle," said Beth Wilson, General Manager of "By pairing up with FitOrbit, is making it easy to empower our members with the tools they need to look and feel their best, all while making new connections."

"I can't think of two businesses that are more natural partners," said Jake Steinfeld, Chairman and Founder of  "Our two brands give consumers the ability to take control of their lives and change them with speed and convenience.  We also know that joining a dating site encourages people to get in shape.  That's a truly powerful combination." utilizes a test that was created by renowned biological anthropologist Dr. Helen Fisher, based on the science of human attraction that has been taken by more than 10 million singles worldwide in more than 40 countries.  The personality test provides an in-depth look at who you are and what you want in a relationship in a fresh, relevant way.

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