ClickSoftware Technologies Ltd. CKSW, the leading provider of
automated workforce management and optimization solutions for the service
industry, announced today a strategic plan designed to accelerate revenue
growth.
Leveraging the investments made in 2012, the strategic plan for 2013 calls for
accelerated growth in 2013 and beyond. It is focused on three major
initiatives: new territories, mobility and cloud services.
(1) New Territories
Establish local presence in Latin America and Eastern Europe to support
acceleration of sales in these territories and increase brand awareness. This
initiative capitalizes on early successes in these emerging markets and the
Company's global leadership position in the utilities, telecommunication, and
oil & gas industries, all of which are experiencing rapid growth in these
markets.
(2) Mobility
Accelerate sales to prospects which prefer to start with mobility solutions,
as opposed to optimization solutions. This will significantly expand the
Company's addressable market. The Company will leverage its leadership
position in deploying large scale enterprise mobility solutions to some of the
most demanding organizations in the world as well as its rich ClickAppStore
for business mobility solutions. The Company is already working to broaden
awareness of its patent-pending ClickButler technology, a context-aware
intelligent inference engine that increases productivity of mobile workers.
Once a customer uses ClickSoftware's mobility products, it dramatically
increases the potential that the Company can upsell its schedule optimization
and decision-making products.
(3) Cloud Services
The Company established a separate division fully dedicated to selling
cloud-based solutions of all its products, including its cloud-based
ClickExpress product for the mid- market and its built-in mobility component.
With this offering, ClickSoftware now has one of the best solutions for the
field service mid-market where cloud-based solutions are gaining popularity.
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