Time Warner Cable TWC and The Madison Square Garden Company MSG today
announced a long-term marketing partnership that will align TWC's “Enjoy
Better” brand campaign with concerts and sporting events taking place at The
World's Most Famous Arena. As part of the partnership, TWC is now the naming
partner for the Concert Series at Madison Square Garden, as well as an
Official Partner of the New York Knicks and the New York Rangers. The new
partnership will also enable TWC to use MSG's unrivaled ability to deliver
unforgettable experiences to offer unique benefits exclusively for its New
York City customers.
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