Green Mountain Coffee Roasters (GMCR) GMCR, a leader in
specialty coffee and coffee makers, announced it is the exclusive manufacturer
of Costco Kirkland Signature™ brand K-Cup^® packs for the Keurig^® single cup
brewing system. The new offerings bring together the broad consumer appeal and
value of Costco's premium store brand with the high quality and convenience of
the Keurig^® single cup brewing system and its best-in-class Keurig Brewed^®
coffee and beverage brands.
GMCR has developed two blends exclusively for Costco with 100% Arabica
coffees: Breakfast Blend, a smooth, balanced light roast; and Pacific Bold, a
robust, extra bold dark roast. The varieties, packaged in 100-count boxes,
will be available beginning in mid-November in Costco warehouses where K-Cup^®
packs are currently sold, as well as on Costco.com.
“We believe Kirkland Signature K-Cup^® packs provide an incremental
opportunity that complements our broad portfolio of coffee and beverage brands
and creates more options for value-oriented consumers,” said T.J. Whalen, VP
of Marketing and Sales, GMCR's Specialty Coffee business unit. “This
collaboration aligns with our strategy to partner with strong brands that help
us expand the adoption of the Keurig^® system to a broader consumer base. We
are pleased to have the Kirkland Signature brand join our system and benefit
from our leadership in single cup, our brewer and beverage brand strength, and
our manufacturing expertise.”
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