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Amazon Launches Anti-iPad Campaign

Amazon Launches Anti-iPad Campaign

Amazon (NASDAQ: AMZN) has launched an interesting campaign that is designed to highlight the many differences between the Kindle Fire HD and Apple's (NASDAQ: AAPL) newly announced iPad Mini.

On the front page of, the online retail giant has published a quote from Gizmodo regarding its competitor's product.

"…your [Apple] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You're cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy."

The full article -- which criticized Apple CEO Tim Cook for saying his company would never develop a seven-inch tablet -- has already garnered more than 400 comments.

In addition to the quote, Amazon touts the Kindle Fire HD (which retails for $199) as providing consumers with "much more for much less." The retailer provides a brief list of features comparing the two devices. Most notably, the company said that its tablet features 30 percent more pixels than the iPad Mini. It also contains dual stereo speakers and MIMO Wi-Fi, neither of which can be found in the iPad Mini.

Wired found that Apple purposely compared the iPad Mini to Google's (NASDAQ: GOOG) Nexus 7 -- instead of the Kindle Fire HD -- in order to make its tablet appear more impressive.

One day after the iPad Mini was unveiled, the Kindle Fire HD experienced its biggest sales day yet. This indicated that people were waiting to see what Apple had planned before they made a purchase. Now that they know, it seems that Amazon is dedicated to pushing the Kindle Fire as hard as possible.

Despite the sales increase for Amazon, Apple is still expected to sell a lot of tablets this fall. The company has already sold out of the white version of the iPad Mini. According to AppleInsider, it only took the company 35 hours to sell out of the black model.

Follow me @LouisBedigianBZ

Posted-In: Amazon Apple Google iPad Mini Kindle Fire HDNews Tech Best of Benzinga


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