New ranking results suggest that ZyngaZNGA
, the company behind FarmVille and Words With Friends, is losing one million players every day.
On October 1,AppData
-- an independent researcher of metrics and trends -- reported that Zynga had340 million monthly active users
. As of today, October 24, AppData shows that Zynga has declined to 316 million MAU. Assuming that data is correct, it means that Zynga has lost24 million players
in just 23 days. In addition to the loss of millions of players, Zynga has parted ways withmore than 100 employees
. The company has closed its Boston studio and eliminated the majority of its staff in Austin. Zynga hopes that it can offset itstremendous and ongoing losses
by reducing overhead. Under the best of circumstances, this strategy might work. Unfortunately for Zynga, the games aredeclining in popularity
. Zynga's Chief Executive Mark Pincus was rumored to be interested intaking Zynga off the public market
, but these rumors have yet to come to fruition. Despite the company's troubles, Zynga managed to form new partnerships with NokiaNOK
. It is unknown how much revenue (if any) that the company will derive from these ventures.Follow me @LouisBedigianBZ
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