StubHub, the world's largest ticket marketplace, today announced that its app
for iPhone and iPod touch supports Apple's Passbook. The integration allows
fans to store select event tickets purchased on StubHub into Passbook,
enabling them to use their iPhone or iPod touch as their ticket into events.
Last year StubHub introduced mobile barcode tickets with select sports team
partners, and the integration with Apple's Passbook will give iPhone and iPod
touch users another option to access mobile tickets. The University of Texas
and Purdue University are StubHub's first clients to integrate Passbook into
their mobile ticket offering.
“StubHub has always used innovation to give fans more freedom and convenience
to enjoy live events, and we will continue to develop technology and work with
those that share this vision,” said Chris Tsakalakis, President of StubHub.
“Through our integration with Apple's Passbook, fans will not only be able to
use their iPhone or iPod touch to store their tickets, but to enter an event
as well.
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