Martha Stewart Living to Start on Hulu and Hulu Plus

As part of its strategy to expand its content business to better produce and offer its valuable how-to information across a variety of platforms, Martha Stewart Living Omnimedia Inc. MSO today announced several new relationships that will put its content in easier reach of consumers. Beginning today, full episodes of MSLO's popular content will be available for the first time online on Hulu and Hulu Plus. Other MSLO short-form video content will be distributed to an audience of 52.9 million viewers via The AOL On Network, which includes the AOL On video hub, AOL's owned and operated properties and publisher partners.  In addition, MSLO has engaged Fullscreen, Inc. to help optimize and manage its video content on YouTube and build its audience. The new agreements reflect MSLO's larger strategy to redefine its video business by providing content across multiple platforms, especially online. MSLO's video business encompasses over 15,000 how-to videos featuring such talent as Martha Stewart, Chef Emeril Lagasse and Lucinda Scala Quinn, the star of the Mad Hungry TV series and Executive Editorial Director of Food and Entertaining at MSLO.