MasterCard MA today announced the acquisition of Truaxis, Inc., a
Silicon Valley, California-based provider of relevant credit and debit
card-linked offers to consumers through merchants and financial institutions.
The integration of the Truaxis platform with the MasterCard network will allow
for real-time offer delivery coupled with advanced analytics to ensure
consumers get more meaningful offers, merchants gain efficiencies in driving
sales and financial institutions build greater loyalty with customers.
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