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Amazon Prime Transforms into Hulu with New Content Deal

Amazon Prime Transforms into Hulu with New Content Deal

Amazon's (NASDAQ: AMZ) video streaming service is beginning to look a little more like Hulu after signing a new content deal with Comcast's (NASDAQ: CMCSA) ailing TV division, NBCUniversal.

Starting today, Amazon Prime subscribers can watch past episodes of Parenthood, Friday Night Lights, Heroes, Battlestar Galactica, and The Starter Wife, as well as the critically acclaimed Parks and Recreation.

"We are excited to be working with NBCUniversal to add their award-winning lineup of TV shows such as Parks and Recreation and Friday Night Lights to Prime Instant Video," Brad Beale, Director of Digital Video Content Acquisition for Amazon, said in a company release. "We continue to invest heavily in our content selection for Prime members, and have now reached over 22,000 movies and TV episodes available instantly with unlimited streaming."

"We are thrilled to have several of our iconic programs available to subscribers of Amazon Prime, a service focused on the best possible consumer experience," added Frances Manfredi, President, Cable & New Media Distribution for NBCUniversal. "We look forward to further expanding NBCU's content offering available to Prime subscribers in the near future."

Between the new content from NBC, the additional TV shows from J.J. Abrams, and the many other videos already in Amazon Prime's library, this service is starting to look just like Hulu.

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