Stage Stores Signs Long-Term Contract Extension With Alliance Data

Stage Stores, Inc.

and Alliance Data Systems Corporation

today announced that they have signed a long-term Amended and Restated Private Label Credit Card Renewal Agreement for private label credit card services. Under the terms of the agreement, Alliance Data's Retail Services business will continue to provide a full suite of private label credit card services geared toward driving sales and brand loyalty to grow Stage Stores' customer base. In addition, Alliance Data and Stage Stores will collaborate to develop and launch a new, simplified loyalty program, with enhanced benefits and incentives exclusive to cardholders. Stage Stores currently operates 836 stores in 40 states under the Bealls, Goody's, Palais Royal, Peebles, Stage and Steele's trade names.