Market Overview

RR Donnelley Investment in CoffeeTable Expands Digital Service Offering to Multi-Channel Retailers With Exclusive Marketing Relationship

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R. R. Donnelley & Sons Company (Nasdaq: RRD) today announced that it has taken an equity stake in San Francisco-based Real Valuable Corporation, maker of the CoffeeTable iPad catalog shopping app (coffeetable.com). CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers' multi-channel marketing strategies.

"This new relationship continues to expand the range of our digital service offering," said Thomas J. Quinlan III, RR Donnelley's President and Chief Executive Officer. "In virtually every customer segment that we serve, we offer a compelling digital service that complements our other capabilities. We serve retailers, catalogers, and other direct response marketers with an array of resources. The addition of CoffeeTable enables us to craft even more extensive end-to-end solutions for our customers."

The catalog industry uses a variety of media for customer acquisition, engagement, and conversion. The CoffeeTable iPad app connects the inspiration of traditional catalogs with the instant gratification of e-commerce. CoffeeTable offers usage data to deliver catalog analytics to aid retailers' channel planning, complementing RR Donnelley's expertise and end-to-end capabilities.

 

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