Quad/Graphics Expands Services to Rite Aid in New Multiyear, Multichannel Agreement

Quad/Graphics, Inc. QUAD, will become the exclusive printer of retail inserts for Rite Aid Corporation RAD under a new multiyear agreement that also includes producing digital online editions of Rite Aid's weekly newspaper circular promotions. Quad/Graphics previously had been printing Rite Aid's insert advertising for Eastern states, and effective April 1 will pick up all Western distribution as well for a 100% position. The agreement also includes additional page prep and related media workflow solutions, as well as the additional freight work to support nationwide distribution.