Targeting Apple's iPad, Amazon.com to Sell Kindle Fire at $199

Amazon.com AMZN +9.24, +4.12%) lifted the veil of secrecy over its highly anticipated Kindle Fire on Wednesday, revealing a tablet device that will be priced at just $199 and could pose a threat to Apple's (AAPL: 400.40, +1.14, +0.29%) blockbuster iPad. Unveiled at a high-profile media event in New York, Amazon.com CEO Jeff Bezos said the new device will have a 7-inch display, a fast dual-core processor, weigh 14.6 ounces and include access to free cloud storage. The $199 price tag comes in at the very low end of forecasts from industry insiders and compares very favorably with Apple's iPad, which goes for $499. Continue reading the article.