Demand Media and Google Renew and Expand Global Advertising Relationship Through New Three-Year Agreement

Demand Media DMD today announced a renewal and expansion of its ongoing advertising partnership with Google GOOG to monetize Demand Media's owned and operated properties and premium content inventory. The comprehensive, global advertising relationship brings together Demand Media's ability to create compelling content experiences with Google's extensive reach, ad platform technology, and ability to monetize all parts of the online advertising ecosystem. Also as part of this deal, Demand Media will provide content for new, brand-safe channels launching within the Google Display Network Reserve, a product that allows advertisers to guarantee impressions across bundled, premium inventory.