Market Overview

ComScore: Online Spending To Grow As Much As 19% This Holiday Season

Share:
ComScore: Online Spending To Grow As Much As 19% This Holiday Season

Gian Fulgoni, the co-founder and CEO of COMSCORE, Inc. (NASDAQ: SCOR) was a guest on CNBC Tuesday morning to share some of the analytics and data the firm has collected so far within the e-commerce space.

Fulgoni stated he is pretty confident that by the end of the holiday shopping season, total e-commerce sales will total $80 billion and represent a growth rate of 16 to 19 percent on a year-over-year basis.

Fulgoni continued that comScore's forecast for e-commerce sales coupled with the National Retail Federation's 3.6 percent total growth implies that offline sales are barely going to grow in the discretionary sector this year.

Fulgoni suggested this is additional evidence of how the online channel is disrupting the retail market and consumer behavior.

Amazon Versus Everyone Else

Fulgoni continued that Amazon.com, Inc. (NASDAQ: AMZN)'s share of total online spending runs around 20 percent, which is actually a "staggeringly high number" that continues to grow each year.

"Across pretty much every metric that we track, Amazon leads everybody else," he said. "Just as an example, the total number of visits to Amazon for the season is greater than the next four retailers combined."

Fulgoni further stated that Amazon also holds a key advantage over its peers in offering consumers a superior mobile shopping experience. Moreover, half of all U.S. householders hold an Amazon Prime membership which offers two-day free shipping and puts additional pressure on Amazon's online peers to at least match its offer.

Posted-In: CNBC Gian FulgoniTopics Economics Tech Media Trading Ideas General Best of Benzinga

 

Related Articles (AMZN + SCOR)

View Comments and Join the Discussion!
Lightning Fast
Market News Service
$199 Free 14 Day Trial
Book A Demo
Learn How You Can Succeed In The Market With Benzinga Pro

Fastest Market News

Real-Time News Alerts

Customizable News Filters

Book A Demo

Dollar Tree Recovers From Mysterious Heavy Volume Decline

Seattle Genetics - No Bounce After Phase 1 Trial Put On Clinical Hold