Market Overview

2 New Revenue Streams For GoPro: Toyota Tacoma Mount And GoPro Licensing


GoPro Inc (NASDAQ: GPRO) and Toyota Motor Corp (ADR)(NYSE: TM) recently announced a deal in which the latter's Tacoma truck will feature a GoPro mount. GoPro also recently announced the launch of its 'GoPro Licensing' service.

Mark Spoonauer, Tom's Guide Editor-in-chief, was on CNBC Monday to weigh in on these announcements.

Self-Perpetuating Marketing Machine

"So, they're going to be including for the first time a GoPro mount," Spoonauer began. "So people can mount their cameras and capture their off-road adventures and share them with friends. It's almost like a self-perpetuating marketing machine."

Exclusivity Is A Question Mark

Spoonauer was asked if other light truck manufacturers will follow suit and announce something similar. He replied, "We don't know the terms of the agreement, we don't know if its exclusive or not. But you can grab a mount for $50. But I think there is something about having it integrated into the car and branding right there that I think will cause people to maybe say, oh maybe I should go out and get one of these things."

"And Tacoma has about 50 percent market share in the small pick-up market. So, they're still the dominant player there and this is a way to create more separation between them and Chevy."

GoPro Licensing

Spoonauer also elaborated on GoPro's new service GoPro Licensing, saying, "Well, this is another potential way for them to earn revenue. So, sort of think of it as like a Getty Images for video and what they are doing is for $1,000 a pop, marketers can get get access to more than 600 videos and use them in their own campaign."

"So this is a way for the GoPro ecosystem to grow and just another way for them to earn more revenue as their stock is rebounding from historic lows and some say it's going to go to $70 and right now it's at about $55," Spoonauer concluded.


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Posted-In: CNBC Mark Spoonauer Tom's GuideTech Media