The Problem With The Apple Watch: 'There Is Nothing That Defines It As A Beautiful Apple Product'

Market researcher firm Slice Intelligence recently tweeted that sale of Apple Inc. AAPL's Apple Watch continues to decline in the U.S. and is down 90 percent since its launch.

Nick Bilton, The New York Times Columnist, was on CNBC Wednesday to weigh in on this.

Apple Watch Won't Exist If Steve Jobs Was Alive

"Outside San Francisco and New York City, I don't see anyone with that device, anyone," Bilton began. "Like, travelling all across the country I have literally not seen a single human being that is not in tech or media that has that device. And yet I see everyone with iPhones and iPads and all these other devices. What I think is...this is not a finished product.

He continued, "And when people ask me if I like[d] the watch, I say 'yeah it's great'. I can get my text messages on there, my calendar alerts, but that's it. There's nothing beyond that that makes me want to actually convince someone else to go on and buy it. When you ask me about the iPhone, I will. I'll tell you the camera is great and the screen and the UI. But when it comes to the watch, if Steve Jobs were alive I don't think that product would exist in the market today."

Doesn't Seem Like An Apple Product

Bilton mentioned how the Apple Watch doesn't seem to be made or designed by Apple, "Forget that the Apple Watch existed and if I showed you this, with a Samsung logo on it, you would believe it was from Samsung. You wouldn't say 'no, that's an Apple device'. There is nothing that defines it as a beautiful Apple product."