Under Armour CEO On Future Of Wearables

Kevin Plank, Under Armour Inc's UA CEO, was on CNBC Thursday to discuss the future of wearables and his company’s digital fitness strategy.

Related Link: Analysts Chime In On Under Armour Ahead Of Q4 Earnings

“When you look at the 120 million unique people that we now have among our three different sites that we have purchased, the apps that we have purchased, in addition to the own product we launched last week at Under Armour Record, those are 120 million unique users that logged 100 million exercises and workouts in January alone,” Plank said.

Sheer Size Of Users

“You just think about the sheer scale of that number. So now we know and we have information that tells us who the most active people are and what we can see is what we can do to make better products to actually make their lives easier,” Plank went on.

Not Restricted To Ecosystem

“The thing I love about the platform is that they were all completely open, completely agnostic,” Plank said.

“And so you will hear about the new Apple Watch that comes out, it is iOS only; S Health with Samsung is Android only. The thing about us is that we work with over 400 different devices. So, no matter what you use, you can plug-in in of our apps and so MyFitnessPal is an open platform as well.”

Future Of Wearables?

“Yeah, I think wearables are something where, the one thing that's certain, is that from estimates in 2009 there were a billion connected thing in the world.”

“The estimates are -- somewhere by 2020 -- there will be 25 to 50 billion things. So, effectively, everything is going to have a chip in it. And so your wearable device won’t be this hard thing on your wrist or in your pocket; it’ll be a part of you,” Plank said.