Market Overview

Google To Challenge Microsoft's Dominance In The Workplace Software Market


Google Inc (NASDAQ: GOOGL) is now planning to beat Microsoft Corporation (NASDAQ: MSFT) at its home turf -- workplace software. The search giant has recently increased the commissions it pays to its top-resellers for selling workplace software thereby threatening the dominance that Microsoft enjoys in the workplace software space.

Jeremy Rosenberg, head of digital at Allison & Partners, was on CNBC to discuss the move by Google and will it be able to give a serious fight to Microsoft.

“I think what they [Google] are trying to do is really get in there with a younger generation of an audience. The folks that have grown-up, the millennials and the Gen Z, who have been in an academic situation and have been using this on a personal manner, using Gmail, using Google Docs,  I think it creates an opportunity for them to get in there a little bit more aggressively to try to say ‘look you can bring this to the enterprise and it works just as well as an Office suite,;” Rosenberg said.

“The challenge is going to be people who are already entrenched in their existing software, Microsoft Excel and Power Point and what have you, those are going to be the ones that are going to be really hard to win over with something like Google’s offerings.”

When asked if the workplace software space is going to be a driver of growth for Google, Rosenberg replied, “Well, I think there is an interesting landscape here, so they are competing with difference pieces against other people […]I think the more you get people engaged with a single suite of products, whether its Gmail and Google Drive as well as their Word product, their Excel product […] it keeps them in a similar universe and then it feels very natural progression to say ‘oh well, since you're doing that you should be on the Chrome book and since you are doing that you should be on an Android device.'”


Related Articles (MSFT + GOOGL)

View Comments and Join the Discussion!

Posted-In: Allison & Partners CNBC Jeremy RosenbergTech Media