King Digital CEO Confident In Future Following Rough IPO

King Digital

CEO Riccardo Zacconi isn't crushed about anything. Maybe it's because he's sweet on mobile and

. “We developed a model which is pretty unique in industry to launch — to find, first of all, to create games which are successful. And the model is very simple. So people say that the games business is a hit-driven business. This is 100 percent true. It is a hit-driven business. The only way to find a hit is to lunch many games. And this is what we do on the web. We launch many, many games; we've been doing this now for more than 11 years and we've launched a portfolio of 180 games,” said Zacconi on CNBC's Squawk on the Street the day of Digital King's IPO. Zacconi explained that their model is unique in that they take their successful games and transfer them to mobile and social networks; a process which they've replicated several times. These are spaces where their games can be easily accessed and are more profitable. He cited that Bubble Witch is the largest game on Facebook

for PC users, with a total of three Digital King titles ranked in Facebook's top ten games; and Farm Heroes, which became one of the top ten grossing games for Android

in 11 days, and in less than six weeks for iOS

. Zacconi said that they're a very product focused company, with most employees in the company being developers; and their employees doubled as of last year. He called good employees the “biggest anchor for our growth.” “We think if the game is good, than the marketing is easy,” said Zacconi.

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King Digital has been down in trading since yesterday's opening, with many media pundits and analysts alike calling the stock “sour.” “Today is the start of a marathon,” said Zacconi regarding the King Digital IPO. “And I think the opportunity is great. If you believe in mobile, I don't think they're many ways to play mobile. So, games is a number one application, or sector in mobile…time spent with games is more than 70 percent on tablets; 40 percent on smartphones.” With confidence in the future as King Digital continues to churn out games, Zacconi isn't letting a bit of bad news leave a bad taste in his mouth.