Disney Cuts Prices And Adds Perks To Lure Families Back To Orlando Parks

Walt Disney Co DIS plans to drive footfall at its grand Orlando theme park with new live events and discounts as it grapples with fierce competition upon pandemic recovery.

The company announced 50% percent discounts for children aged 3 to 9 to boost footfall, Bloomberg reports.

Hotel guests can enjoy free tickets to one of Disney’s two water parks in Orlando on the first day of their stay.

Also Read: Disney Appoints Former Paramount Exec Daria Cercek to Lead Live-Action Films, Reshaping Studio Leadership

Guests who book rooms for four days or more in certain ticket packages can also enjoy complimentary meals. Disney also cut by half the deposit Florida residents need to put down to purchase an annual pass.

It is worth noting that Comcast Corp’s CMCSA NBC Universal Destinations & Experiences will inaugurate Epic Universe theme park on May 22, leading to more competition in the theme park space.

Also, in 2024, Disney announced a decade-long, $60 billion investment in its resorts division.

JPMorgan Chase projected a 1% drop in attendance at Disney’s Orlando parks this fiscal year, citing Epic Universe’s impact. During the company conference call, Disney CFO Hugh Johnston reiterated Disney’s operating income growth guidance of 6%- 8% in 2025 for the resorts division.

BofA Securities’ Jessica Reif Ehrlich cited strong Parks’ rebound and film slate as Disney’s near-term catalysts. For the fiscal second quarter, Reif Ehrlich maintained revenue of $23.4 billion and $1.25 for EPS. Additionally, she maintained fiscal 2025 revenue of $95.6 billion and EPS of $5.45.

Last December, Rosenblatt’s Barton Crockett noted that Disney remains focused on its theme park segment and cruise lines, which will continue to attract guests in the future.

Disney reported fiscal first-quarter 2025 revenue growth of 5% to $24.70 billion, beating the analyst consensus of $24.62 billion. Adjusted EPS of $1.76 beat the analyst consensus of $1.45. For fiscal 2025, Disney reiterated high-single-digit growth in adjusted earnings per share (EPS) compared to 2024 versus a consensus of $5.41.

Price Action: DIS stock is up 10.40% to $90.19 at the last check on Wednesday.

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