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© 2026 Benzinga | All Rights Reserved
February 2, 2025 10:41 PM 2 min read

Apple Watch Faces Are A Mess — Series 10's Biggest Feature Is Limited To Just Four Faces, Frustrating Users

by Ananya Gairola Benzinga Staff Writer
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Overview

Apple Inc.'s (NASDAQ:AAPL) Watch Series 10 users are reportedly voicing their dissatisfaction over the limited selection of watch faces available, despite the device’s advanced features.

The latest update has only slightly expanded the options, leaving many users wanting more.

What Happened: The Apple Watch Series 10, which boasts a larger display and smarter watch faces, uniquely supports an always-on-second display. However, this feature is restricted to just four watch faces, reported 9to5Mac. 

Initially, only three faces—Flux, Reflections, and Activity Digital—supported this feature. The latest addition of the Unity Rhythm face in watchOS 11.3 has increased this number to four.

See Also: 14 Million Job Seekers Didn’t Hear Back From Potential Employers In Just A Single Quarter Last Year: Now LinkedIn Is Moving To Change That With AI Help

However, users are frustrated as they seek more customization options, including third-party watch faces, which remain unavailable.

The report noted that Apple has been removing certain watch faces without clear reasons. The company’s strategy appears to focus on introducing a few new faces annually that support always-on seconds while phasing out less popular ones.

Users hope future updates, like watchOS 12, will enable all watch faces to use the hardware’s full capabilities.

Apple did not immediately respond to Benzinga's request for comments.

Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.

Why It Matters: The frustration among users comes at a time when Apple is celebrating a strong financial performance.

In its first-quarter earnings report, Apple announced a revenue of $124.3 billion, surpassing analyst expectations of $124.13 billion. The company also reported adjusted earnings of $2.40 per share, beating the forecast of $2.36 per share.

Wearables, Home, and Accessories reported $11.75 billion in revenue, compared to $11.95 billion in the same period last year.

Image via Shutterstock

Check out more of Benzinga’s Consumer Tech coverage by following this link.

Read Next:

  • Apple’s iPad Turns 15 Today: Here’s A Throwback To When Steve Jobs Explained Called It The ‘Third Category’ After Phones And Notebooks

Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

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© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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Overview
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