Although General Motors GM brought nothing to the LA Motor Show, it will begin its GMC Hummer deliveries just in time for Christmas. The brand's chief said on November 23rd that deliveries will begin in December. Also, the automaker revealed that President Joe Biden's last week's visit to the company's Factory Zero plant pickup contributed to reservations for the above-mentioned truck increasing sevenfold compared to an average day.
What is Known About the Hummer
The global head of the GMC, Duncan Aldred, didn't disclose the exact number of reservations which require a refundable deposit of $100. He did say that the President's actions led to this month seeing the highest amount of reservations for the vehicle, including its SUV version, outside of the time of their separate debuts. Traffic to the brand's website increased by about 230%. He also mentioned that 125,000 "hand raisers" have requested information about the vehicle on its website and he expects most of them will be converted into buyers. Biden taking the Hummer for a ride and calling it it "one hell of a vehicle" fits perfectly in the promotion of the Infrastructure Investment, Jobs Act and Build Back Better Act that includes incentives to boost EV demand.
The World's First Super Truck is Right on Schedule
Roughly $113,000 of special "Edition 1" version of the vehicle is on track to be delivered by mid-December. Respecting that timeframe would imply that the Detroit automaker achieved deliveries of the new flagship truck that was unveiled in October 2020 on time.
It's the fastest program General Motors has even done and besides being a monumental effort, it also represents the achievement of bringing the world's first super truck to life.
However, the model will have a slightly lower electric range than initially anticipated, more precisely 6% lower at 329 miles compared to the announced 350 miles.
The Competitive Front
With Rivian Automotive Inc RIVN already producing R1T, it should have had the space to focus on bringing the R1S SUV to life as production was set to commence in December. First deliveries that were previously confirmed for January 2022 have now been postponed to May–June 2022.
Xpeng Inc XPEV just unveiled the G9. The new electric SUV is scheduled to launch it in the third quarter of 2022 in China. It will be competing directly with Tesla Inc's TSLA Model Y, Nio Inc's NIO ES6 and Li Auto Inc's LI Li One.
Speaking of trucks entering the EV race, Atlis Motor Vehicles will release Atlis XT which promises to be the most advanced tech vehicle out there and Hercules Electric Vehicles is committed to delivering the world's first luxurious electric pickup, Hercules Alpha. Both vehicles due to debut next year will be equipped with Worksport Ltd's WKSP game-changing solar technology TerraVis. In other words, just because GM is among the first ones to deliver the electric pickup truck does not mean it will be among the few for a long time as the space is getting crowded at a quick pace.
GM's EV Promise
In 2017, GM announced that it would release 20 new EVs by 2023. Exactly one year ago, they raised their ambitions to 30 new EVs to be released by 2025. Yet, the legendary automaker didn't bring anything to its booth at the LA Auto Show with BMW BMWYY, Audi, Mercedes, and Honda Motor Co HMC being absent (except at a dealer booth in the back corner) due to strict pandemic regulations in the city.
After years of "National Parks"-themed booth full of nature-destroying gas cars for years now, the famously anti-EV Toyota Motor TM brought its bZ4X and Subaru, as well as showcased the new Solterra. If anything, greenwashing was certainly there but GMC with the Hummer EV and Cadillac with the Lyriq were not. But those are still only two new cars out of the promised 30 and neither car is yet on the road, although both sold out immediately when reservations were opened).
It sure will be exciting to see its yet-to-come EVs and they're going to need a lot of floorspace at the following few LA Auto Shows to showcase them all.
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