Magic Comes At A Price - Disneyland Raises Prices Up To 9%: Report

Walt Disney Company DIS is reportedly implementing a price hike at its Disneyland venues, raising the stakes for visitors.

DIS is raising ticket prices at its Disneyland resort by up to 9% and lifting annual pass prices at Walt Disney World by as much as 10%, Bloomberg reported.

Interestingly, Disney has refrained from hiking daily entry fees in Florida, attributed to its subdued attendance in the recent quarter.

Moreover, the cheapest ticket for Disneyland, priced at $104, remains unchanged since 2019. For younger fans, particularly those aged nine or below, Disneyland is offering tickets at a discounted rate of $50.

Visitors to Disneyland in Anaheim, California will now have to dig deeper into their pockets, especially during peak days like holidays. Prices are surging by 8.4%, taking the ticket cost to $194.

Other amenities and offerings are also witnessing a rise; for instance, the Enchant annual pass, which restricts entry during certain periods, will now cost $849, marking a 21% increase.

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The coveted Genie+ service, guaranteeing shorter queues, is now priced at $30, up by $5. Even parking rates have been revised.

The report further noted that, over at Walt Disney World in Orlando, Florida, annual pass prices are climbing by a notable 10%. The premium Incredi-Pass is now priced at a staggering $1,449.

Although parking rates are up by $5, hotel guests can breathe a sigh of relief as parking remains complimentary for them. The Park Hopper ticket, which allows visitors to switch parks, will be made available from Jan. 9.

Last month, Disney announced ambitious plans to pump in a whopping $60 billion in its parks division over the forthcoming decade.

Read More: Disney Has 'Ample Runway' To Invest, Grow Theme Parks Business, But It 'Could Take Several Quarters, If Not Years, To Materialize': Analyst

Price Action: DIS shares are trading lower by 0.32% at $84.72 on the last check Wednesday. 

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.