Weaving Modernity With Tradition - STAUD And Wrangler Bring Out New Collection

Los Angeles-based fashion brand STAUD is partnering with Kontoor Brands, Inc. KTB owned jeanswear brand Wrangler, combining a modern California denim aesthetic with an authentic Western lifestyle.

The STAUD + Wrangler collaboration will look for classic denim construction with STAUD's feminine designs to blend Americana-style with contemporary design features and looks.

In 2015, Sarah 'Staud' Staudinger and George Augusto co-founded the lifestyle brand STAUD.

The 8-piece collection features silhouettes and finishes from a flared Bikini Jean and its matching Jean Bikini Top to a pencil skirt and a chambray western shirt lengthened into a dress.

"The overall style versatility and uniquely designed pieces within this collaboration represents the best of both brands and presents today's fashion seekers with a powerful blend of classic looks and original fits," said Holly Wheeler, vice president of global brand marketing for Wrangler.

The limited STAUD + Wrangler collaboration is available for purchase online at staud.clothing and wrangler.com, and in STAUD stores. Prices of the collection range from 120 - 365 euros.

In August, Kontoor Brands reported Q2 sales of $616.01 million and an adjusted EPS of $0.77, beating the consensus of $0.66.

Price Action: KTB shares closed higher by 0.51% at $43.67 on Wednesday.

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