"I Bought A..." - Dollar General Unveils New Cash Back Rewards Program With Ibotta

Dollar General Corp DG has launched a new DG Cash Back Program in partnership with Ibotta Performance Network.

The facility allows customers to earn cash back in their DG Wallet on eligible purchases.

Ibotta is a free-to-use cash back rewards platform that has delivered more than $1.4 billion in cumulative cash rewards to its users for making purchases in-store, on mobile apps, or through websites.

Also Read: Dollar General Expands To Montana; Seals Presence In 48 US States

Dollar General customers can sign up for DG Cash Back through www.dollargeneral.com or through the DG mobile app.

"As customers continue to seek new ways to stretch their budgets, we're excited to introduce DG Cash Back on hundreds of Dollar General items to help them achieve that goal," said Chief Marketing Officer Chad Fox.

"This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers."

Price Action: DG shares closed lower by 0.75% at $168.61 on Wednesday.