One of the most decorated X Games skiers is launching a NFT collection on OpenSea.
What Happened: Skier Henrik Harlaut has teamed up with 1091 Pictures for a limited edition non-fungible token series.
The release includes seven NFTs that feature photos and videos. Four of the digital trading cards have a limited run of 10. Three of the digital trading cards will be 1 of 1 special editions that include physical merchandise.
“I have always been a fan of sports cards (hockey, basketball) and always wanted to enter it with skiing,” Harlaut said. “NFTs are an opportunity to bring new interest and a new aesthetic to sport with a potential to bypass a lot of traditional gatekeepers and vetting processes of the physical world, and have a collector value.”
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Why It’s Important: Harlaut is the most decorated skier in X Games history and well-known in the sport.
Harlaut participated in the Red Bull Big Air competition at the age of 9 and received his first sponsorship shortly after.
Harlaut has 13 Winter X Games medals and is the number one freestyle skier in the world. Harlaut represented Sweden at two Winter Olympics.
The launch continues a trend of athletes and sports leagues dipping their toes further in the growth of the NFT market in 2021.
The collection can be found here.
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